Finding what truly stands out in Vietnam means going beyond the obvious. It’s about uncovering the hidden gems, the everyday heroes, and the stories that deserve to be shared.
But how do we make sure what we highlight really reflects the best of Vietnam?
It starts with getting curious. We dive in headfirst – whether it’s chatting with locals who know a craft like the back of their hand or simply walking the streets to see what catches our eye.
We don’t just look at the surface. When we feature something, it’s because we’ve dug into the details. We ask questions, meet the makers, and experience things firsthand whenever we can.
If it’s a place to stay, we’ll find out if the hospitality matches the hype. If it’s a dish, we’ll taste it (and maybe go back for seconds!).
For us, it’s not just about what’s trendy or flashy – it’s about authenticity. We pay attention to what makes something special: the story behind a handwoven scarf, the passion in a chef’s signature dish, or the care that goes into crafting a piece of art.
And when all is said and done, we ask ourselves one simple question: Does this truly reflect the spirit of Vietnam? If the answer is yes, you’ll find it here. If not, we’ll keep looking – because Vietnam deserves nothing less than the real deal.